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Leverage Business Intelligence To Achieve Your SMB Goals

Business intelligence (BI) tools used to be prohibitively expensive because they required hiring specialists to analyze business data. This is why only large companies could afford them in the past and why small- and medium-sized businesses (SMBs) were hesitant to implement them. But times have changed. SMBs now have access to a vast range of affordable BI tools that can improve data management processes. To stay ahead, your SMB should harness the capabilities of BI and develop effective business strategies using large volumes of data just sitting in your systems.

Whether you have always wanted to try BI or are on the fence about it, you can’t deny that it brings a suite of benefits that can help your SMB grow. Here are some of the top reasons why BI is changing the way SMBs do business.

Self-service BI tools are plentiful — and inexpensive

The emergence of self-service BI puts useful business analytics within reach of SMB owners who lack the big budgets of larger corporations. In fact, there are numerous self-service BI tools that you can use to get started without even spending a dime. Microsoft Power BI is a powerful and user-friendly application, and most businesses will find the functions they need in the free version. Zoho Analytics has a low entry-level cost, too, and the slightly pricier yet still affordable Tableau is another option worth exploring.

You already have the data you need

It’s easy to underestimate the amount of data your SMB already has at its disposal. In every area of your business, from finance and sales to customer relations and website management, the software packages you use to run your everyday operations reap tons of information that just sit in storage devices or the cloud.

By talking to the key people in your organization, you can get an idea of the kind of data you already have, how it’s generated, and where it’s stored. You can then utilize BI tools to transform that information into meaningful business insights that will inform your decision-making. There’s no need to invest in time-consuming data generation from scratch!

It’s easy to get started

BI is an intimidating term, especially for business owners who are not technologically inclined. But by taking small steps, it’s easy for anyone to get started. Before you know it, you’ll be enjoying the benefits of having data-driven, intelligence-based insights that will enable you to make better business decisions.

Most self-service BI tools come with built-in suggestions for reports that businesses commonly run and find useful. Some worthwhile statistics to explore include the percentage of your clients who cancel within a given period, website landing pages that generate the longest visits, and your most profitable individual products or services. You can also use BI to know the days or months in which you generate your highest revenues, as well as which of your clients bring in the most revenue and profit.

Harnessing data is the future of the business world — it’s how companies like yours can make smarter decisions that increase efficiency and profitability. And with a trove of self-service tools available in the market, SMBs no longer need a humongous budget to reap the benefits of BI. To find out more about implementing tools that can help you do smarter business, give Net Activity a call at 216-503-5150.

5 Things To Consider Before Upgrading To Windows 11

1. Your computer doesn’t meet Windows 11 minimum system requirements

One of the main reasons that can keep you from upgrading to Windows 11 is that your computer might not be able to run it. Windows 11’s system requirements are quite high: your computer needs 1 gigahertz (GHz) or faster with two or more cores on a compatible 64-bit processor or system on a chip (SoC). It also needs at least 4 gigabytes (GB) of RAM and 64 GB of available storage.

Although these standards aren’t extraordinary, a considerable number of users have outdated hardware that doesn’t meet Microsoft’s requirements for Windows 11. If you are one of them, you may need to purchase a new PC to get the latest OS.

2. Windows 11 has a lot of bugs

Windows 11 is still fresh out of the oven, and it’s far from being bug-free. Users have reported compatibility issues, missing notifications, and some built-in applications not opening or working as expected. The OS is still missing some features available in Windows 10, and issues are constantly being discovered and fixed, but these are to be expected of any newly released OS. So if you want to stick with a stable and reliable OS, it’s better to wait until Windows 11 is more mature.

3. You can’t access Android apps directly from Windows 11 (yet)

The Your Phone app currently lets Android phone users access mobile apps directly from their Windows 10 PC. This is an especially useful feature for remote and hybrid employees, as the ability to access phone apps on a larger desktop or laptop display and use a mouse, pen, or touchscreen helps with multitasking. If you are one of the people who rely on this feature, you’ll have to wait for the next Windows 11 update to get this functionality.

4. Windows 11 is very similar to Windows 10

Windows 11 wasn’t intended to be a new version of the OS. It was meant to be a substantial update to Windows 10, initially called the Sun Valley Update. That’s why save for a few features, many apps and functions look and work the same in Windows 11 as they do in Windows 10. So unless you’re looking for something radically different from what you have now, it may not be worth upgrading.

5. Microsoft will continue to support Windows 10 until 2025

If you are comfortable with your current setup and don’t have any urgent need to upgrade, you might as well stick with Windows 10. Microsoft has stated that it will continue to support the OS until October 14, 2025. This means that Windows 10 won’t become obsolete in the near future, so you can still enjoy bug fixes, security updates, and new features for this OS version for a few more years.

These are just some of the reasons why you may want to stick with Windows 10. If you decide that upgrading to Windows 11 is right for you, go ahead! But if not, there’s no need to worry — Windows 10 will still be here for a while. Either way, our experts can help you make the most out of your Windows setup. Give us a call today to learn more.

THE DANGERS OF PASSWORD AUTOFILL

Modern web browsers and password managers come with a feature called password autofill. This helps users store and automatically use their account credentials to access websites and other applications. While password autofill is convenient, it comes with security risks.

Why password autofill is so dangerous
Modern web browsers and password managers have a feature that enables usernames and passwords to be automatically entered into a web form. This feature isn’t completely safe, however. If you enable this feature and hackers gain access to your computer or web browser, it will be easier for them to infiltrate your accounts because the autocomplete feature will fill in all saved credentials.

Tricking a browser or password manager into providing saved information is incredibly simple. All a threat actor needs to do is place an invisible form on a compromised webpage to collect users’ login information. Once the browser or password manager enters the user’s information, the hacker will gain access to that data.

Using autofill to track users
Shrewd digital marketers can also use password autofill to track user activity. For instance, they can track people based on the usernames in hidden autofill forms they place on websites and sell the information they gather to advertisers. While they don’t intend to steal passwords, there’s always the likelihood of exposure.

One simple security tip
A quick and effective way to improve your account security is to turn off autofill. Here’s how to do it:

  • On Microsoft Edge – Open the Settings window, click Profiles, and then select Passwords. Disable “Offer to save passwords.”
  • On Google Chrome – Open the Settings window, click Autofill, and disable “Offer to save passwords.”
  • On Firefox – Open the Settings window, then click Privacy & Security. Under the Logins and Passwords heading, untick the box next to “Autofill logins and passwords.”
  • On Safari – Open the Preferences window, select the Auto-fill tab, and turn off all the features related to usernames and passwords.

Having good password security habits can significantly protect your sensitive data. For 24/7 cybersecurity support that goes far beyond protecting your privacy, call us today.

Are Smart Devices Getting Smarter?

Smart devices are everywhere, with the Internet of Things (the blanket term for any device that connects to the Internet for added functionality) growing larger each day. While this is great for convenience (and in many cases, the “cool factor”) it can have some chilling ramifications for cybersecurity.

 

Here’s a look at how this may be changing in the near future.

The Projections for the IoT

With 127 new IoT devices connected to the Internet each second, it should come as no surprise that estimates place their numbers at around 75 billion in total by 2025. This means that there are plenty of new opportunities for a cybercriminal to find and exploit a vulnerability… both in commercial IoT devices and in the devices classified as the Industrial Internet of Things.

 

There are already too many examples of how Internet-connected devices have been used to a hacker’s advantage. In 2017, the UK’s National Health Service was hobbled by a ransomware attack that affected, amongst other things, Internet-connected medical equipment. Video doorbells often stream data without any protections, and other smart home devices have been found to store Wi-Fi passwords in a similar fashion. 

 

As the IoT continues to grow, it only stands to reason that efforts to take advantage of such weaknesses will increase along with it.

What Can Be Done to Secure the IoT?

Fortunately, things are already in motion to help ensure the IoT is made to be more secure. For example, the signing of the Internet of Things Cybersecurity Improvement Act of 2020 in the US and the Australian government’s introduction of an IoT industry-specific voluntary code of practice shows that governments are starting to pay attention to the issues that the IoT has the potential to open up. However, this doesn’t mean that businesses can sit back and relax.

 

On the contrary, there are a few things that a business can and should do to help mitigate IoT-based attacks:

Encrypt Data

There are relatively few IoT devices out there today that feature encryption as one of their standard security protocols. Implementing encryption on a network level makes it so that your data is effectively indecipherable while in transit, rendering it more or less worthless to the cybercriminal targeting it.

Change Default Passwords on IoT Devices

Of course, ALL default passwords should always be changed, but the IoT makes this an even more important practice for a business. Take the few moments required to come up with a more secure password than the device is equipped with initially.

Use Devices from Security-Conscious Manufacturers

One other way your business and your users can help make a change while protecting your own assets is to try to deal exclusively with devices manufactured by companies that take a security-first approach. Voting with your dollars can quickly make a change if enough people do it. Otherwise, it may be wiser to stick with the “dumb” option if it serves your needs just as well.

 

There is little doubt that the IoT will have an increased presence in modern life in the years to come. Time will only tell if that presence is a secure one. In the meantime, you can trust us to help you ensure that your business is as secure as possible. Give us a call at 216-503-5150 to find out what we can do for you and your operations.

Protect Your Online Privacy With Private Browsers

If you see ads on your social media newsfeed that are suspiciously attuned to your preferences, it’s likely because your online activities are being tracked and analyzed by market researchers. These researchers likely get their data from the websites you visit as you surf the internet. If you want to stop third parties from collecting and using your data, private browsing can help you.

What is private browsing?

Your web browser — whether it’s Chrome, Edge, Firefox, Safari, or Opera — stores the URLs of the sites you visit, cookies that track your activity, passwords you’ve used, and temporary files you’ve downloaded.

This can be convenient if you can’t remember your login details or if you’re trying to recall a website you visited a few days ago. The feature also helps speed up the loading time of websites you frequently visit. But if someone else uses or gains access to your computer, your most private internet activities are exposed for that user to see and exploit.

Private browsing is a feature known by various names across different browsers. For instance, it’s called Incognito Mode in Chrome and InPrivate Browsing in Edge. When you use this feature, the browser does not record your browsing history, passwords, and temporary files. Instead, all this information is discarded as soon as you close the browser. You’re also instantly logged out of all accounts you accessed using the private window, which comes in handy when you’re using a public or shared computer.

Furthermore, tracking cookies are not stored when you surf the internet with a private browser. Such cookies are small bits of data used to identify your computer. Sites like Facebook use cookies to know your preferences based on your online behavior, such as which sites you visit. By doing this, they can personalize the ads on their platform, ensuring that the ads you see are for products and services you’re likely to take interest in.

What are the limitations of private browsing?

Although private browsing prevents your web browser from storing your data, it doesn’t stop anyone from snooping on your online activities in real-time. If your computer is connected to the company network, system administrators can still track what you’re browsing, even if you’re in Incognito Mode.

Also, if spyware or keylogger malware is installed on your computer, hackers will still be able to see what you’re doing online. Even though private browsing has quite a few benefits, you shouldn’t solely depend on it for online privacy. Instead, you should use a virtual private network (VPN) when you go online. This tool encrypts your internet connection and prevents anyone from intercepting your data. And don’t forget to use a strong anti-malware program to scan your computer and keep spyware and other malicious web monitoring software at bay.

If you want to know where you can get these solutions or learn more about web browser security, call us today. We have the tools and expert advice you need to prevent anyone from snooping on your internet browsing.

This New Malware Steals Passwords From Popular Browsers

A new threat has appeared on the horizon. Even if the name is not familiar to you, this malware strain is definitely bad news.

Called RedLine, it is an information-stealing malware that specifically targets popular web browsers including Opera, Microsoft’s Edge browser, and Chrome.

Unfortunately, many people have come to rely on their trusty web browser to store and remember their passwords for them. RedLine takes advantage of this and the group behind the code has found a way to crack the browser open and grab the passwords stored within.

Even worse is that RedLine isn’t just isolated to a single gang or group of cybercriminals.  Instead, it is being offered as a commodity on the Dark Web. That means anybody with about $200 USD can buy a copy and start harvesting the credentials of anyone they infect.

While it is true that passwords stored inside web browsers are encrypted, RedLine can programmatically decrypt those passwords if they are logged in as the same user which is very much the case here.  RedLine runs as the user who was infected, which means that all of their passwords are open to the person controlling the malware.

Even though it’s really convenient, the bottom line is that it’s dangerous to have all of your passwords stored inside your web browser.  If you insist on going that route, then your best bet by far is to enable two-factor authentication on every website you visit frequently that offers it. That’s so that at least if your passwords are compromised, the hackers who gain access to the information still can’t easily access your accounts.

Given how RedLine is being marketed on the Dark Web we can expect to see a surge in attacks using the malware in the months ahead.  It’s going to get a lot worse before it starts getting any better.

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